I'm so happy that you are here for two reasons. First, I always dream about having my blog (one more dream come true!), and second, I know you will get outstanding benefits from reading my blog. WHY? Because my main idea is to help you grow and scale your business. WHY? Because I prove to myself that I can do it and now is time for you. Nothing tastes like success, and I'm not talking only about numbers on your bank account. It was always about freedom, having time for my family, traveling, and helping others.
I'm an investor, serial entrepreneur, and business consultant with 17 years of experience. Now is the time to share all my experiences with you. I remember when I started, I had a plan, when is the time for me to stop working. I never expected this journey to be soooo hard and challenging, but today I can only say it was worth it. I build several streams of income and I have my passive income, so I don't have even to work anymore.
I had nothing when I started, and I went through bankruptcy twice, once even with multi-six-figure debts. Today I know that our biggest mistakes (honestly lessons) shape us and move in the right direction. I was told, that, as a woman, I couldn't succeed in IT or the construction industry. I proved to them that they were wrong. Women can build a construction company, hire hundreds of employees, and win big contracts even if their competitors are old sharks. But I'm not here to tell you you can succeed in any industry you want. You know it. Let's focus on what you must do to succeed in any industry and niche you want.
Why a High-Value (High-Ticket) Offer it's a must-have?
Have you ever heard or experienced that you actually care more about this thing by paying more for something? If you are driving a new car, it is usually cleaner than a car you have had for five years. The more money we spend on things or services, the more commitment. Because we spend more time and effort to earn that money, this is simple. So if you are a service provider selling your services cheap, don't expect many people will see it as something valuable. And I'm not talking about just increasing prices on average service.
I was able to pay off my significant debts and manage my business only because I found a niche with tiny competitors, and I trained my team to deliver those services on a high level and I started to charge more than my competitors. Once I paid off my debts, I realized I was making way more than companies in this industry.
Another reason why you don't want to sell your services for a low price is an energy exchange. Look, if you try to put all systems in place and sell your low-ticket offer, it will take exactly the same amount of time (if not more) than selling your high-ticket offer. You might be doubting, but try to sell your offer to 10 people - five people for a higher price and five people for a lower price. I guarantee you that the group paying more will get better results. The same group will also appreciate your time because they will see you value it. Of course, once you have a system in place and have sold out your high-ticket services, you can create more affordable programs like pre-recorded courses to scale your business.
I hear this statement quite often from my clients: I want to sell my services cheaply so I can have more impact on more people. This is not working this way, my dear friend. As we discussed, if your clients pay little money, they might not be able to understand the value of your service. If you want to have more impact, I suggest you spend 10% of your profit on helping others. For example, you can open a free masterclass for single moms who can't afford your services or share your expertise on free live training where people can get easy-to-implement strategies to help them. This way, you can make way more than trying to sell cheap-price services. Plus, your business will grow, and your impact will grow hand-by-hand. You can also support foundations or any non-profit organizations.
How to create a High-Value Offer?
Creating your signature offer doesn't have to be complicated. I promise you, you already have it. You just need to discover it and name it. Firstly, to create your ideal clients, that will be you but 2-5 years ago. Don't try to get to the point from 20 years back. Why? Because it might be hard for your clients to understand what you are talking about. Even if you hire a Stanford University teacher and you are in an elementary school, that will not help you at all. Because business has steps, and if you try shortcuts, that will only be the longer way.
Ask yourself what has changed in your life and business last five years. Did you learn how to build a successful team, sale, market, or any valuable thing? Maybe you lost weight or built a healthy relationship? Don't be so focused on people taking advice from you, and sometimes we have many people taking free advice. Just because people ask you how you managed six kiddos and a business doesn't mean you have to be a parenting coach. You can do simple yet effective exercises to ensure your offer is connected with your soul and purpose. For the next 3 days, wake up earlier than usual. Let's say an hour earlier. Get pen and paper and journal about how you feel. Mornings are unique, and it's easier to connect with your higher self and get information from your subconscious mind. Writing is a powerful tool to get those answers, even if you don't know what to write, just write about how you feel and what you see and try to write 3 pages. You will be shocked at what you will write at the end of the last page!
When you create your transformation, you want to name it and create actionable steps. No more than 5-7 steps. It is not easy, I know, but try to write down how to get from point A (where you have been before) to point B (where you are right now). These steps create an outline for your program.
Take an action
If you are ready to create your High-Value and High-Ticket Offer, you can simply sign up for my free challenge, where we will cover in detail all that steps, and I'll also help you get your first soul-mate client. If you are ready, you can sign up here:
I hope you enjoyed reading my first post. In The Martyna Boss Blog, I'll share my best strategies for generating High-Ticket Leads. I'll show you how to sell and close your dream clients and grow your business. Make sure to sign-up for my challenge, and you can also grab seven free resources to help you grow your business - just subscribe to my newsletter.
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Martyna Boss ☕️
Great article. looking forward to more
This is Amazing! I'm looking forward to your next blog, Martyna.
Good luck with your new blog Martyna 💜
Martyna! This is great!!!